The Footnote
No. 7 · Beyond AI
Monday, October 19, 2026. The innovation moving podiatry forward is mostly not AI. What it takes to bring an idea to market, what CMS proposes to pay for in 2027, and what new equipment and techniques really cost a practice.
Innovation · Essay

Non-AI technology is still leading innovation

The technology that changes your practice in 2027 may not be the newest device on the exhibit floor. It could be the one that just got a payment code, or a regular plate and screw construct. It might be something only you see.

When I see a need in the market, I act. This weekly practice briefing is a good example. We founded Sky Surgical to fill a void we found in practice. We weren't looking to start a company. A company was needed to bring it to market.

Every exhibit hall tells the same story. The device is FDA cleared, the rep has case photos, and a surgeon you respect gave the podium talk. None of that tells you whether your practice needs it.

Most useful ideas start smaller than a booth. A step in the OR that wastes ten minutes. An instrument that fights the anatomy. A patient problem no product on the shelf solves. Many of us notice these, adapt, and move on. The surgeons who act on them find the road from idea to patient runs through the same few questions.

What are you seeing that needs a solution? Here are some things to think about when working on an idea.

QuestionWhat to look for
Is the need real outside your own clinic?Ask ten surgeons who don't work with you. Note how often the problem shows up and what it costs in time, complications or money.
Is there a code, and what does it pay? This is important for devices that require a code for reimbursement.A device used inside an existing procedure, like a plate and screw construct in a fusion, rides on codes that already pay. A new kind of service needs its own CPT code, and a temporary Category III code means each payer decides.
What will the FDA ask for?A 510(k) shows your device is substantially equivalent to one already on the market. A device with no predicate goes through De Novo. Know which before you spend on prototypes.
What evidence will a skeptical colleague want?Results from surgeons outside your company, a comparison group, and follow-up longer than a year.

The payment question moved most this fall, and the sharpest reading of it came from Scott Nelson, founder of Below The Knee, in his analysis "Five Moves, One Bet" for WOUNDS. His argument is that CMS's 2027 proposals are one strategy, not five separate changes: pay for evidence, stop paying twice for the same work, and move care to the cheapest appropriate setting. Three of the stories below come from his reading of the proposed rule. One shows a manufacturer's own invoices setting the value of a new code, which is what happens when an innovator builds the payment case alongside the device.

The other two stories show adoption from the buyer's side: what a weight-bearing CT scanner takes to pay for itself, and what minimally invasive bunion surgery costs a surgeon in the first cases. Anyone bringing an idea to market should know the math their colleagues will run.

The podiatrists who move this specialty forward will be the ones who trust what only they can see and decide to build it.

Policy

Policy · Proposed rule

Fluorescence wound imaging gets a permanent code, priced on the maker's numbers

Fluorescence imaging for wound bacteria is moving from temporary codes 0598T and 0599T to a permanent Category I code with the 2027 CPT set. The 2027 proposed physician fee schedule assigns it a value. As Scott Nelson reported, the CMS fact sheets skipped this; the rule text did not.

How it got its value is the story. The specialty society could not collect enough survey responses to meet the RUC threshold, so CMS priced the code from figures the manufacturer supplied: a work RVU of 0.80 and 26 minutes of physician time. Practice expense is crosswalked to ultrasonic wound assessment (CPT 97610) plus 10 minutes for cleaning the instrument pack. The equipment cost comes from MolecuLight's own invoices: $21,500 over a five-year life.

CMS is also watching for double payment. The temporary codes were billed alongside debridement 35.1% and 46.6% of the time, and the proposal asks whether some supply costs already sit inside debridement. A dollar payment cannot be calculated until the full practice-expense and malpractice values are published. Four companies sell this kind of imaging, and two are in litigation over an International Trade Commission complaint filed in January.

Why it matters: If you image wounds, document a clinical reason for the imaging that stands apart from the debridement. A payer already asking whether it paid twice will audit the visits that look like it did.
Policy · Proposed rule

The skin substitute rate holds for 2027, and the clock keeps running

CMS proposes to keep a single flat rate for skin substitutes in 2027: $127.14 per square centimeter across all three sites of care, against $127.28 in 2026. The industry spent a year expecting separate rates by FDA category. CMS now says it lacks enough 2026 claims data to set them and has pushed that decision to 2028.

One change hides under the unchanged number. Pastes, powders and other non-sheet products have been priced at each Medicare contractor's discretion since January. The proposal folds them into the same national per-square-centimeter pricing, which ends any favorable local rate a product enjoys today.

Nelson's read is that 2027 is not a quiet year. It is the last year to build the clinical, coding and utilization record that decides where each product lands when differentiated rates arrive.

Why it matters: The same applies inside your practice. Standard of care before application, wound measurements, and the reason for each product choice are what an auditor reads first. Build that file now, while the rate is stable.

Practice and business

Business · Proposed rule

Remote monitoring may need your own staff, and telehealth has a runway

The 2027 proposal rewrites how remote patient monitoring and remote therapeutic monitoring get delivered. Both would need a separately billed initiating visit, and RTM would follow RPM's established-patient rule. The change with teeth: only staff employed by the billing practice could deliver the treatment-management time. Contracted staff would not count.

Nelson points out that a large share of remote monitoring runs through outsourced vendors. If this is finalized, that model stops being billable. CMS is also signaling a lower value for the device-supply codes.

Telehealth is the steadier news. The Consolidated Appropriations Act, 2026, signed February 3, extends the Medicare telehealth flexibilities through December 31, 2027. That is a two-year window after years of three-month extensions.

Why it matters: If your practice bills RPM or RTM, find out today whose payroll the monitoring staff sit on. Use the telehealth window to build follow-up and wound-check visits you could keep running if the flexibilities lapse in 2028.
Business · Equipment

Weight-bearing CT pays for itself on volume, not on the demo

Two published analyses give the honest math, and both are a few years old.

SettingPaybackWhat drove it
Tertiary referral center, 55 months of scans (2016 to 2021)44.2 months at Medicare rates; about 29.9 months at its actual payer mixFoot and ankle fellowship-trained surgeons ordered 75.5% of scans
Private orthopedic group, scanner bought in 20161,284 scans, about 3 years$3,318 a month in device cost, so 20 scans a month at a Medicare rate of $163.50 per scan

Neither study says the scanner was a bad buy. Both say it pays back only when enough surgeons share it and keep ordering it. Reimbursement has moved since these numbers were gathered, so treat them as the shape of the answer, not the answer.

Why it matters: Ask the vendor for the scans per month your own payer mix needs to break even, in writing, before you discuss price. A single-surgeon practice should run that number twice.

Better Practice

A new column by Jim McDannald, DPM. Short, practical pieces on running a better practice and talking more clearly with patients. Jim practiced podiatry for seven years, founded Podiatry Growth, a podiatry clinic marketing advisory, and co-hosts the Podiatry Marketing podcast.

Guest column · Better Practice

Your website attracts the patients it talks about

I review podiatry websites every week, and many of them open the same way: ingrown toenails, corns and calluses, and a stock photo of someone rubbing a heel. Then I get on the call with the doctor and hear a familiar complaint: the surgical schedule is thin, and the shockwave unit sits idle most afternoons.

The website is doing its job. It’s attracting exactly the patients it describes.

Patients read your homepage as a list of what you do, and Google reads it the same way. Whatever fills the top of the page shapes who calls. If routine care leads, routine care is what the front desk books. The procedures you trained longest for end up buried on a generic services page, two sentences each.

The fix is not a new website. It’s one good page at a time. Pick the procedure you most want to grow, whether that’s bunion correction, shockwave for plantar fasciitis, or custom orthotics. Give it its own page in plain language: who it helps, what recovery looks like, what it costs or how insurance handles it, and how to book. Then link to that page from the top of your homepage.

Monday moveOpen your homepage on your phone. Count how many scrolls it takes to reach the procedure you most want to grow.
Why it matters: Your case mix follows your online presence. The DPMs with the schedule they want are the ones whose website already describes it.

Clinical and surgical

Clinical · Technique

What minimally invasive bunion surgery costs in the first 35 cases

A systematic review of the minimally invasive hallux valgus learning curve put the plateau at a weighted mean of 35.5 cases, with a range of 27 to 40. During that phase, OR time and fluoroscopy shots rose significantly. Complications did not.

The case literature is less tidy. A March 2026 Podiatry Today review of single-screw technique ties many complications to surgical execution and reports that they fall as experience grows. Stiffness and recurrence lead the list, followed by transfer metatarsalgia, nonunion, malunion, first metatarsal shortening and hardware problems. The failures with one screw make me think a plate and screw construct could lower the complication rate. Nobody has tested that head to head in minimally invasive bunion surgery. The closest evidence compares one screw with two: a November 2025 systematic review found only two clinical studies, 162 feet in all. Correction and patient-reported outcomes were similar. One screw meant shorter cases, less fluoroscopy and fewer hardware removals; two screws held up better against rotation in the lab. The authors called the evidence too thin to recommend either. Plates have mostly been studied in open osteotomies, in small retrospective series. The plate question is open, and it is a study worth running.

No. 2 covered the HSS trial of 140 patients, which found minimally invasive and open Lapidus equivalent on PROMIS scores at one year. The question for most surgeons is no longer whether the technique works. It is what the first three dozen cases cost in time, radiation and patient selection.

Why it matters: Pick moderate deformities for the early cases, track your own OR and fluoroscopy times, and plan the schedule for slower days until the numbers flatten.
Disclosure: Better Practice is written by Jim McDannald, DPM, founder of Podiatry Growth. The rest of this edition was researched and drafted with Claude, made by Anthropic, and edited and verified by the author, who has no financial relationship with Anthropic. Andrew Lundquist, DPM, is Chief Medical Officer at Mankato Clinic and Clinical Director at Nabla. He is a founder of Sky Surgical. He has no financial relationship with any other company named in this edition.